Cotton Cordell

Cotton Cordell's most popular walleye lure, the Wally Diver, has added kick to its step with the introduction of the Jointed Wally Diver. Like the original, the Jointed Wally Diver gets down in a hurry and has a tight wiggling action. However, the jointed body adds motion and suggests a crippled baitfish, which triggers strikes even when fish are unwilling to commit to other lures. The Jointed Wally Diver can be cast or trolled effectively, and anglers should not overlook its undeniable appeal to largemouth and smallmouth bass and other gamefish in addition to the walleyes. | Colors: Chart Perch, Chart/Red Eye, Chrome/Black Back, Chrome/Blue Back, Fire Tiger/GL, Gold Perch, Gold Perch, Monkey Puke, Perch, Special Perch | Item ID: PRCDJ503, PRCDJ504, PRCDJ506, PRCDJ5106, PRCDJ522, PRCDJ5300, PRCDJ5339, PRCDJ5343, PRCDJ542, PRCDJ595

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time. | Colors: Baby Bass, Blue Back Herring, Bluegill, Chrome/Black, Crawdad, Fire Tiger, Green Pearl Shad, Moon eye Shad, Natural Crawdad, Olive Gill, Oxbow, Pearl/Red Eye, Perch, White Crappie | Item ID: PRC7604, PRC7607, PRC7622, PRC7640, PRC76559, PRC76560, PRC76561, PRC76562, PRC76563, PRC76564, PRC76565, PRC76566, PRC7669, PRC7699

The Cotton Cordell Crazy Shad is a classic topwater bait with dual spinning blades is great to chop and roll the surface water. With it's compact design it increases hooksets and allows for long casts. It is commonly used on schooling fish | Colors: Blue Back Herring, Bluegill, Chrome Black Back, Chrome/Blue Back, Clear/Blue Nose, Frog, Green Pearl Shad, Moon eye Shad, Smoky Joe | Item ID: PRC0404, PRC0406, PRC0411, PRC0412, PRC04562, PRC04563, PRC04565, PRC04566, PRC0484

The Wally Diver has proven that its slender profile and tight wiggle produce big walleye, and bass, too. The Wally Diver legend began on the Great Lakes and has spread everywhere walleye swim. Its wide swimming action increases hooksets and is equally effective cast or trolled. The Wally Diver series is Cotton Cordell's most popular line and an essential trolling bait for walleye anglers everywhere. | Colors: Assortment, Asteroid, Chart/Orange, Chart/Red Eye, Chartreuse, Chartreuse, Chrome/Black Back, Chrome/Black Back, Chrome/Blue Back, Chrome/Blue Back, Chrome/Red Eye, Chrome/Sp Blue, Dr Death, Fire Tiger, Fire Tiger, Fire Tiger/GL, Fl Red/Black, Fl Red/Black, Gold Perch, Gold Perch, Gold/Black, Gold/Black, Gold/Orange, Golden Shiner, Got A Worm, Perch, Perch, Purple Demon, Purple Rain, Purple Salamander, Special Perch, Trick Or Treat, Walleye Candy, White/Red Head, White/Red Head, Wonder Bread, Yellow Perch | Item ID: PRCD503, PRCD504, PRCD506, PRCD5106, PRCD5114, PRCD522, PRCD5299, PRCD5335, PRCD5338, PRCD5339, PRCD5340, PRCD5343, PRCD541, PRCD542, PRCD543, PRCD551, PRCD5577, PRCD5578, PRCD5579, PRCD5580, PRCD5581, PRCD5582, PRCD5583, PRCD5584, PRCD569, PRCD595, PRCD603, PRCD604, PRCD606, PRCD6106, PRCD622, PRCD641, PRCD642, PRCD651, PRCD669, PRCD695, PRPK3CD51

The Cordell Suspending Super Spot is a secret bait of the pros! Unlike other lipless crankbaits, the Suspending Super Spot dives is not a sinking bait, staying within 3 feet of the surface even when paused, perfect for working shallow grass and sluggish fish. Casts a mile even into the wind and can be worked in slow motion with lots of long pauses right on the nose of the fish. Want something to set you apart from the competition? The Suspending Super Spot is it! | Colors: 1/2 oz Blue Shiner, 1/2 oz Chrome Blue, 1/2 oz Chrome/Black, 1/2 oz Copper Craw, 1/2 oz Fire Tiger, 1/2 oz Gold Shiner, 1/2 oz Gold/Black, 1/2 oz Rayburn Red, 1/2 oz Royal Red, 1/4 oz Chrome/Black, 1/4 oz Chrome/Blue, 1/4 oz Gold/Black, Blue Shiner, Fire Tiger, Royal Shad, Tomato Red, Wounded Shad | Item ID: PRC2403, PRC2404, PRC2406, PRC24356, PRC24362, PRC2469, PRC2503, PRC2504, PRC2506, PRC25186, PRC25190, PRC25200, PRC25359, PRC25360, PRC25361, PRC25362, PRC2569

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time. | Colors: Baby Bass, Blue Back Herring, Bluegill, Chartreuse, Chrome/Black, Crawdad, Fire Tiger, Green Pearl Shad, Moon eye Shad, Natural Crawdad, Olive Gill, Oxbow, Pearl/Red Eye, Perch, Smokey Joe, Super Shad, White Crappie | Item ID: PRC7704, PRC7707, PRC7711, PRC7713, PRC7722, PRC7740, PRC7742, PRC77559, PRC77560, PRC77561, PRC77562, PRC77563, PRC77564, PRC77565, PRC77566, PRC7769, PRC7799

Cotton Cordell's most popular walleye lure, the Wally Diver has been catching big 'eyes for long enough to have earned the title of "Legendary." Few anglers hit the water without one. The Suspending Wally Diver is unique in that it reaches depths of 20 feet when trolled and teases fish by sitting motionless on the pause. A wide variety of color patterns have proven themselves on the Great Lakes and small waters alike. Durable Cordell construction and top quality components make the Suspending Wally Diver a top walleye producer that stands the test of time. | Colors: Blue FC Clown, Chart/Blue Tiger, Fire Clown, Yellow/Brown Tiger | Item ID: PRCS6220, PRCS6221, PRCS6223, PRCS6225

The CC Minnow is an excellent trick of all trades for anglers looking to give fish multiple different presentations. The bait reaches astounding distances when casted, giving long retreival opportunities when used as a jerkbait. The CC Minnow can also double as a highly effective trolling bait, featuring a deadly tight wobbling action. | Colors: Chartreuse Perch, Chrome Black Back, Chrome Blue Back, Clear, Fire Tiger, Fluorescent Red Black, Gold Black Back, Gold Black Back, Gold Perch, Killer Clown, Perch, White Red Head, Yellow Perch | Item ID: PRC07D03, PRC07D04, PRC07D06, PRC07D22, PRC07D41, PRC07D42, PRC07D51, PRC07D553, PRC07D558, PRC07D69, PRC07D95, PRC07DCLEAR, PRC07S03

The CC Minnow is an excellent trick of all trades for anglers looking to give fish multiple different presentations. The bait reaches astounding distances when casted, giving long retreival opportunities when used as a jerkbait. The CC Minnow can also double as a highly effective trolling bait, featuring a deadly tight wobbling action. | Colors: Chartreuse Perch, Chrome Black Back, Chrome Blue Back, Clear, Fire Tiger, Fluorescent Red Black, Gold Perch, Killer Clown, Perch, White Red Head, Yellow Perch | Item ID: PRC07S04, PRC07S06, PRC07S22, PRC07S41, PRC07S42, PRC07S51, PRC07S553, PRC07S558, PRC07S69, PRC07S95, PRC07SCLEAR

Cotton Cordell C.C. Spoons are masters of deception. They flutter into the strike zone like incapacitated baitfish before striking back with an iron-clad hook set. The CC Spoon is one of professional bass fishing's most-successful jigging spoons a must for every tackle box. A must for every bassin' tackle box. | Colors: 1/2 oz - Gold -, 1/2 oz - Silver -, 3/4 oz Gold, 3/4 oz Silver, 3/8 oz Gold, 3/8 oz Silver | Item ID: PRK7012, PRK7012G, PRK7034, PRK7034G, PRK7038, PRK7038G

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red-Fin create an appearance of constant motion, even when the lure is sitting still. Diving to 3 feet, the Ripplin' Red-Fin is the bait-of-choice for shallow water stripers, walleyes and all types of bass. Retrieved with a constant speed the Ripplin' Red-Fin swims with a wide wobble, mimics a wounded baitfish when twitched and wakes on top like a legend. | Colors: Black Ayu, Chart Minnow, Chart Perch, Chrome/Black Back, Chrome/Blue Back, Cold Water Shad, Fire Tiger, Gold/Orange, Killer Clown, Mad Clown, Smokey Minnow, White Fish, Yellow Perch | Item ID: PRC8504, PRC8506, PRC8510, PRC8542, PRC8548, PRC85553, PRC85554, PRC85555, PRC85556, PRC85557, PRC85558, PRC8569, PRC8598

The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass and other schooling fish. | Colors: 1/4 oz - Chartreuse, 1/4 oz - Chrome/Black, 1/4 oz - Chrome/Blue, 1/4 oz - Smokey Joe | Item ID: PRC1404, PRC1406, PRC1411, PRC1442

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time. | Colors: Baby Bass, Blue Back Herring, Bluegill, Chartreuse, Chrome/Black, Crawdad, Fire Tiger, Green Pearl Shad, Moon eye Shad, Natural Crawdad, Olive Gill, Oxbow, Pearl/Red Eye, Perch, Smokey Joe, White Crappie | Item ID: PRC7804, PRC7807, PRC7811, PRC7822, PRC7840, PRC7842, PRC78559, PRC78560, PRC78561, PRC78562, PRC78563, PRC78564, PRC78565, PRC78566, PRC7869, PRC7899

The Cotton Cordell Wally Diver fishing lure is the total walleye fishing system, from the shallow runner to the Magnum deep diver, this series was created with walleyes in mind. Everything about these fishing lures - their action, their profiles, their colors is expertly designed for walleye fishing in North America. It's been said too that some bass anglers are using Wally Diver crankbaits to catch largemouth and smallmouth bass. | Colors: Chartreuse, Chrome/Blue Back | Item ID: PRCD706, PRCD742

The Cotton Cordell Pencil Popper is one of the most underrated topwater baits on the market. It's a standard tool for striper fishing and has an action and sound that will elicit strikes from pressured bass. It has a weighted tail that produces potent topwater action and gives it an extra long cast. | Colors: Baby Blue Flash, Baby Blue Flash, Black, Black, Black Ayu, Black Ayu, Blue Herring, Blue Herring, Bluegill, Bluegill, Bone, Bone, Bone, Chrome Black Back, Chrome Blue Back, Chrome/Black, Chrome/Black, Chrome/Blue, Chrome/Blue, Clear Blue Nose, Clear Rainbow Trout, Gizzard Shad, Gizzard Shad, Gold Black Back, Gold Chrome Black Back, Gold Chrome Black Back, Green Mackerel, Green Mackerel, Mullet, Mullet, Pearl Red Head, Pearl Yellow, Pearl Yellow, Pearl/Blue, Pearl/Blue, Pearl/Red, Pearl/Red Head, Rainbow Trout, Smoky Joe, Smoky Joe, Smoky Joe | Item ID: PRC6403, PRC6404, PRC6406, PRC6411, PRC6412, PRC6428, PRC64561, PRC64562, PRC64563, PRC64564, PRC64BONE, PRC64CRT, PRC6602, PRC6603, PRC6604, PRC6606, PRC6611, PRC6620, PRC6628, PRC66552, PRC66559, PRC66560, PRC66561, PRC66562, PRC66563, PRC66564, PRC66BONE, PRC66PYRG, PRC6702, PRC6703, PRC6704, PRC6706, PRC6711, PRC6720, PRC6728, PRC67552, PRC67559, PRC67560, PRC6793, PRC67BONE, PRC67PYRG

The Cotton Cordell Boy Howdy has dual props that stretched out and gurgle like a wounded baitfish just begging for mercy. It is one of the best topwater baits you can throw for schooling fish because it can be fished aggressively or with a subtle action that will draw fish back up after they've gone down. | Colors: Chrome/Black, Frog, Gold/Black, Smokey Joe | Item ID: PRC4103, PRC4104, PRC4111, PRC4184

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Jointed Red-Fin is one of the most exciting lures for largemouth, smallmouth and spotted bass when waked in slow-motion on top the strikes are violent and always shocking. The Jointed Red-Fin dives to 3 feet, and catches all types of gamefish in shallow water or when they're positioned to strike shallow-running lures. Top-quality components and tough construction make the Jointed Red-Fin a fishing partner for years to come. | Colors: Chrome/Black, Chrome/Blue Back, Smokey Joe, White/ Red Hd | Item ID: PRCJ904, PRCJ906, PRCJ911, PRCJ928

The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass and other schooling fish. | Colors: 3/8 oz - Chartreuse, 3/8 oz - Chrome/Black, 3/8 oz - Chrome/Blue, 3/8 oz - Smokey Joe | Item ID: PRC3804, PRC3806, PRC3811, PRC3842

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. For those times when you need to run the bait in deeper water, the CD9 Deep Diving Red-Fin reaches 10 ft and entices fish with a wide wobble (straight retrieve) or an erratic "panicked minnow" when retrieved with a twitch-twitch-pause retrieve. The Deep Diving Red-Fin is also an effective trolling lure for big walleyes, white bass, striped bass and more. Tough construction and top-quality components keep the Deep Diving Red-Fin at the top of the list for anglers coast-to-coast. | Colors: Chrome/Black, Chrome/Blue, Pearl Blue, Pearl Red | Item ID: PRCD904, PRCD906, PRCD920, PRCD928

The Cotton Cordell Little Mickey is a master at deception. They flutter into the strike zone like incapacitated baitfish before striking back with an iron-clad hook set. They are consistently high performers even in heavy wind and current. Great jigging spoons for bass and walleye. | Colors: Gold 1/4 oz Feathered, Silver 1/4 oz Feathered | Item ID: PRK7114, PRK7114G

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of the best wake baits ever made. Try retrieving it slowly on top for vicious topwater strikes from all types of bass, including giant stripers. Top-quality construction and tough components make the Red-Fin a lure you can depend on, no matter the species you're after. | Colors: Chrome/Black Back, Chrome/Blue Back, Smokey Joe | Item ID: PRC0904, PRC0906, PRC0911

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of the best wake baits ever made. Try retrieving it slowly on top for vicious topwater strikes from all types of bass, including giant stripers. Top-quality construction and tough components make the Red-Fin a lure you can depend on, no matter the species you're after. | Colors: Chrome/Black, Chrome/Blue, Gold/Orange | Item ID: PRC0804, PRC0806, PRC0898

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Suspending Ripplin' Red-Fin create an appearance of constant motion -- even when the lure is sitting still --. Diving to 3 ft, the Suspending Ripplin' Red-Fin is the bait-of-choice for shallow water stripers, walleyes and all types of bass. It's a beefy bait presenting a big profile and is perfect for sluggish fish when worked with a twitch-twitch-pause retrieve. | Colors: Chart Perch, Chrome/Black Back, Chrome/Blue Back, Gold/Orange | Item ID: PRCS8504, PRCS8506, PRCS8542, PRCS8598

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of the best wake baits ever made. Try retrieving it slowly on top for vicious topwater strikes from all types of bass, including giant stripers. Top-quality construction and tough components make the Red-Fin a lure you can depend on, no matter the species you're after. | Colors: Bone with Orange Eye, Chrome/Black Back, Chrome/Blue Back, Rainbow Trout, Smokey Joe | Item ID: PRC1004, PRC1006, PRC1011, PRC1093, PRC10BONE